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Lava Rox is a new creative technology offshoot of Lava Web Creations that brings left-field digital solutions to corporate clients wanting more than just a website.

The Rox team creates interactive marketing strategies and experiences by using digi-tools like Viral (through the inbox), banner ads, YouTube, file sharing, swapping, mobile, CD-ROM, web, Flash, Blu-Ray, 3G content, sub-sites, MySpace, Facebook, Linkedin and more.

Rox was born to harness evolving digital technologies, whip strategies and campaigns into effect and unleash great creative thinkers so that Rox's clients are dancing the samba past their competitors, who are still lacing up their shoelaces in the online competitive sphere.

The evolution and maturation of the Internet - called Web 2.0 - has heralded a powerful shift through to interaction and personal control, rather than information-based web sites.

This means the online customer experience has radically changed. They are sharing viral campaigns, finding jobs and houses, swapping and selling, storing photos and files, communicating and sharing online. Companies are being cut out of the experience and only the savviest will capture these clients. In many cases, these users are technologically further progressed than the companies trying to market to them.

Rox creates a range of marketing strategies and leverages the latest in digital thinking and creativity to not only ensure their clients are keeping up, but owning their space in Web 2.0.